Events for 3/11/2010    Begins 11:30 AM  Ends 1:00 PM  Subject HDMA - Houston Direct Marketing Association - Monthly Luncheon Presents: Ray King - Appleton Coated LLC - Print With Purpose  Location Polos Signature Restaurant - 3800 Southwest Freeway, Houston, TX  RSVP http://hdma.eventbrite.com/  Cost $35 prepaid for guests / $40 at the door  Memo Ray King - Appleton Coated LLC Print With Purpose! Are Your Keeping Your Prospects Attention? In today's crowded market place, your message must stand out in a way that not only gets your prospects attention, but delivers that message with a KNOCK OUT punch so they take action. Online communication, such as email, is severely limited because it cannot not engage your customer and provide a total marketing experience. Today's customer is busier than ever and getting their attention is one thing. Keeping it is another. The result? Poor customer engagement and poor response. However, effective print communication offers the ability to provide a richer customer experience. Better engagement means better response and ultimately a better return on investment. Are Your Prospects Taking Action? To get your prospect to take action, your message must provide a personal, portable and meaningful interaction. The opportunity to provide a one on one conversation is paramount to any successful marketing campaign. In today's over-saturated media environment, print stands above all media in driving response. Print With Purpose - March 11th We've invited Ray King and Kim Starr with Appleton Coated to be our special guests at this month's Houston DMA luncheon. They are on a mission to share the little understood and often overlooked benefits of this timeless media. In this informative presentation, your thinking towards print marketing will be forever transformed. So gather up your team and make plans right now to join us on Thursday, March 11th.  Begins 5:30 PM  Ends 8:00 PM  Subject NAWBO - National Association of Women Business Owners Presents: Get To Know NAWBO Mixer  Location TBA  RSVP www.NAWBOhouston.org  Cost  Memo